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Our team’s perspective on the industry.

Explore our insights, analysis, and practical perspectives on digital advertising, monetization, and the technologies shaping our industry.

MarketingPublishersOpen Auction vs. Preferred Deal: Does Paying Less Really Get You More?Does a lower CPM mean better value? Explore our case study comparing open auction and preferred deal performance in Quebec's French-language market.Catherine DescoteauxOct 20, 2026
MarketingPublishersGoogle Certified Publishing Partner: Why Expertise MattersWhat is a Google Certified Publishing Partner? Learn how GCPP expertise helps digital publishers optimize ad revenue and improve monetization.Amy L'AmoreauxOct 20, 2026
PublishersMarketingDigital Advertising: Why Transparency Matters More Than EverLearn how IAB Canada's TCF framework helps publishers manage user consent, improve transparency, and support responsible digital advertising.Amy L'AmoreauxOct 20, 2026
PublishersMarketingMore Ads Don't Always Mean More RevenueMore ads don't always lead to more revenue. Learn how a better advertising experience can help publishers improve inventory value and monetization.Amy L'AmoreauxOct 20, 2026
MarketingPublishersMyth vs. Reality: Publisher Network or Inventory Reseller — What's the Difference?Discover the difference between a publisher network and an inventory reseller, and how M32 provides direct access to quality Canadian publishers.Catherine DescoteauxOct 20, 2026
MarketingPublishersWhat Is Programmatic Advertising, Really? A Plain-English Guide for PublishersProgrammatic gets thrown around like everyone already understands it. Here is what it actually means for publishers, with no jargon and no fluff.M32 TeamAug 6, 2026